The ability to capture a real moment is a key factor to achieving authentic, believable lifestyle photography whether it is on or off-figure. My Direct to Business portfolio is a diverse collection of models, location set-ups and studio silhouettes. I create a synergistic relationship with all of these images by using a consistent setting and mood, appropriately themed backgrounds, colors and styling to support the individual business or team function. Styling and composition showcase product features in a relaxed and casual way yet clearly feature the logos.

Product focused shots with lifestyle gives the customer a visual experience that supports the brand and communicates a strong selling message. Backgrounds are simple and uncomplicated. Props are minimal and enhance the believability of the setting and provide interest and a sense of place. Lighting is natural to showcase the product and mood.