Capturing the essence of Home, I keep images simple and clean. Vignettes showcase products that are understandable yet still inspirational. Clearly showing value and quality, with an emphasis on comfort and beauty, my designs feel natural and unstudied, resonating the lifestyle of the customer in energy and composition. I try to capture feelings of enjoyment and pleasure and a sense that the room is anticipating the arrival of its next guest...your customer.
When choosing locations it is important to find homes that reflect the lifestyle segmentation appropriate for the product. Whether in a coastal cottage, lake house or urban townhome, I feature the character and detailing of timeless qualities of each home. The use of beautiful light through classic window frames can be an important design as well as lighting element.