"What more could a cover do than make a customer wish she could hop right into the photo? Persuade the reader to open and make a purchase, of course. The front cover is well done. The back cover is real genius.
Clearly extraordinary merchandising. Emphasizes the brand through styling and photography. Sets it apart from the competition. Strong design supports the catalog's distinctiveness. Use of full bleed feature photos along with crossovers and grid spreads adds to the strong pacing that makes it fun to shop. Design maintains order and minimizes clutter. Shopping is a breeze. High marks for production details, paper choice, print quality and use of appropriate typeface. Clean design matched by tight, fun, effective copy. True Yankee style doesn't waste words, descriptions detail benefits and features up front. Customer service policies garnered praise as well. On brand... leader in its field."
Multichannel Merchant Silver Award, L.L.Bean Fall Hunting
"Judges applauded this iconic brand's ability to cover all the bases, from product photography to exceptional copy to solid merchandising to stellar marketing. If you hunt, you will buy from this catalog. Solid creative and branding. Excellent execution. Time tested. Best in the business. Hard to give any negatives because the brand is so strong."
Multichannel Merchant Silver Award, L.L.Bean Home Furnishings
"Cover is warm, pleasing, and inviting... draws the customer right into the book. Sets excellent expectations for the content, evoking a feeling of outdoor living.
High quality, deceptively simple. Judges praised the overall design, bounty of large feature photos and easily read fonts, and superlative production values. The use of kids, dogs, and people throughout continues to reinforce the good time summertime feeling that is consistent in the book. It sells a feeling as much as it sells a rug. L.L. Bean's Summer Home edition is "Bean at its best."
Multichannel Merchant Silver Award, L.L.Bean Direct to Business
"The venerable L.L. Bean is a legend when it comes to consumer catalog marketing. The outdoor gear and apparel merchant is also making quite a splash in the business-to-business market with this Silver-Award-winning holiday catalog. Nice cross-section of product for personalization... good match for corporate buyer. High service standards... found a way to make it look easy to order personalized products."
John Caples International Award, L.L.Bean Home Furnishings
Catalog Age Awards, L.L.Bean Home Furnishings & Gift Catalogs
(multiple Gold & Silver Awards)